Dr. FJ's LIVE Q&A

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Dr. FJ is live once a month to answer your questions!

Next LIVE Q&A is:

Tuesday, September 17 @11am EST

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Session	Questions Covered
October 2024	How to market and promote decompression treatments in a chiropractic practice. Strategies for integrating decompression treatments into patient care plans. Considerations around adding a decompression table and adjusting room to expand practice capacity. Advice on selling a chiropractic practice, including typical valuation and transition period. Challenges with digital marketing and patient acquisition, including the effectiveness of Facebook ads vs Google ads. Creative approaches to offering decompression treatments to patients, such as bundling it into smaller care plans. Recommendations for finding a reliable digital marketing company to handle website updates and advertising.
September 2024	How to attract people who need decompression therapy and how to sell it. The key steps in offering decompression therapy to patients: Explain the benefits of decompression How it can help discs heal faster and provide quicker relief. Explain the "penalty" or cost of not doing decompression - it will take longer to get results. Offer the decompression therapy, removing any emotion from the outcome. The importance of detaching from the outcome and just focusing on providing high-quality care, rather than worrying about who does or doesn't accept the decompression recommendation. The benefits of decompression being a delegatable treatment that can be performed by associates. The value of maintaining relationships with patients who may not commit to a full corrective care plan, but still come in regularly for adjustments (these patients can still be valuable by referring others who do commit to care)
August 2024	Layout and why you need at least 2 tables in your office Why Layout can create a ceiling in your Patient Volume Growth How many chairs in the reception What to have patients do when they wait for their adjustment Ideal layout for massage and therapies Visit Plans
July 2024	How do I increase Collections? I’m Anxious about financial presentation and asking patients for $$. Any Tips? When you have therapies in your office, where is the best place to set those up for best patient flow? If I’m getting some flags from a new employee, how do I fire them... nicely?
June 2024	Can you use an Associate to help you with increasing your Patient Volume? What are the best companies to help with Social Media/Google Ads? What can I expect to pay/month for a company to do this? Would they also be the same company that would maintain my website?
May 2024	Why is it beneficial for my practice if my team tackles the financial presentation? What is the minimum commitment rate in any office? What to do I if my commitment rate is too low? How do I increase my cash collections beyond just increasing my Patient Visit and New Patient volume? My time management sucks, what do I do?
April 2024	Bonuses for my team When should I bonus them? How should I bonus them? What are alternatives to bonuses that are still encouraging for your team? Delegating the Financials to your staff/team Can my staff do the financials? Why is it beneficial to delegate this? Should I train my Associate Docs for this? What are the benefits of having a residency style associate doc in my practice? Can I have my CAs go through Recommendation for Care or XRay? How would I go training my staff for this? Setting up my office layout for maximum efficiency Consult/Rof/Therapies (traction, decompression) where should these go in the office? How do I keep my overhead low? Where should my XRay room go?
March 2024	Should I go completely Automated in my Practice and Save on Overhead? What are some Automated options? Should I offer Discounted Rates to my patients? How can I recognize who really needs it? What can I ask of them to bring value back? I have an Opportunity to Add a New Therapy to my Practice, how do I know if I Should do it? What about a Mission Trip?
February 2024	Can you CA Manager be Part Time? What would is the minimum hours they would need? How can I teach my CA Staff the Financials? What do I do if my staff isn't getting along? How do I work my new Associate into my office? What's the best way to get them started with patients and introduced? Facebook Ads Following up on Leads How do I fix the bottleneck at checkout when scheduling patients for future visits? Do you have a lot of patients that simply do not respond to phone calls or texts when contacted for missed appointments? I have stayed away from on line scheduling because it seems limiting to seeing more people, walk-ins, ect. Do find it limiting?
January 2024	Importance of using Facebook/Meta/Instagram Ads Campaign steps with Patient Followup How much can I expect to spend a day on FB Ads? When Do I hire an Associate? How Do I know I'm ready to hire an Associate? What should I have in place in my office before hiring an Associate? What should the Associate do in office beyond adjusting? Fees and Inflation - How much should I add to my per visit charge? Plans? Why is this so important? Do plans and fees change that much between community and city?
OCTOBER 2023	How should I set up patient subscriptions programs in my office? What should I include in my paperwork agreements? How do I set up good relationships with attorneys for Personal Injury cases?
September 2023	How do I know when I'm ready for an associate doctor? Social media marketing What should I post? How do I deal with negative comments?
AUGUST 2023	Being in network vs out of network When should I be in network? Why should I be in network? Broadly, how do I increase new patients?
JULY 2023	How should I keep track of auto debit payments? How should I store patients credit card information? How should I verbalize my payment plans? How much should I discount my pre pay and auto debit payment options compared to per visit rates? Should I hire a patient?
June 2023	How often should I be meeting with my Office Manager? Why is it important to meet 1:1 with my Office Manager and not just the whole team? What should I meet with my Office Manager about? How often should I be holding team meetings? How do I keep it professional with my team but still connect and get to know them on a personal level? I have a lot of insurance in my area and I'm really struggling to do payment plans, what do I do?
MAY 2023	Is it important to be IN Network when you're new in practice? When should I hire an Office Manager? What should I be paying my Office Manager? How big do I need my front desk to be? How do I give my patients an Experience? What's a patient PRE-Adjustment routine? How big do my adjusting rooms need to be? How to I make my team more Efficient?
April 2023	How to implement the Unique Corrective System during the visit How to simplify scheduling with therapies while also adjusting How to setup your visit plans so that most NP are choosing the visit # you would like What is a good discount to give between different visit plans What is the benefit of per visit plans? Should I do Facebook or Google Ads? What should I do about the slower days/weeks? Is it me? Is it our area? I've hit a plateau, what do I do to keep growing?
March 2023	How many PV should I be averaging before hiring on a 2nd CA? What aspect of the patient visit should I be delegating to the CA? Can I get my staff to help with XRays? Is the beneficial and what do they need for that? You always tell us to delegate, but what difference does it actually make? How many weeks should I offer in my care plans? and what should I do if there's a husband and wife together?
February 2023	I'm a New Doc - how do I get New Patients? Is it worth spending money on marketing? How do I know if it's actually benefiting and bringing in more money? When should I hire my first CA?
January 2023	How should I do a New Patient Special? Is that important to have? Is it better to do a FREE Patient Special then them having to pay? What should be included in a New Patient Special? Should I do it even if I'm losing money? Are there any legalities to think about? What's a Friends and Family card? Do these actually work? My commitment rate is at 50% - what's going on? What's a PPT day and why should I have one during the work week? PTO - how to do this with your team? How often should I do team meetings?
December 2022	How to increase my volume? How can I see higher volume with a technique that takes longer? Why is having 1 room a HUGE mistake? What can I train my patients to do that helps with patient volume? 100 patients a day makes me exhausted, how can I still see this volume but more efficient? What can I realistically delegate to my team? My office is growing and I'm having huge success, but how can I find a balance between family and office? I'm not home as often as I want My ROF is 45 min, while XRays and Financials all take so much time away from me adjusting, how can I make this shorter or be more efficient about this? I didn't hit my goals this year and I'm having a hard time with that, what can I do to make sure I don't have a repeat year?
November 2022	How to transition over to a unique technique or offering in your practice How to adjust your patients' financial responsibility How to adjust your internal/external marketing for new techniques and offerings in your practice How to utilize education for your patients How do you handle getting home at a certain time to your family when you're in the middle of growth How do you begin sharing duties with your team? What CAN you delegate?
October 2022	Can we hire and pay our kids when they're little? Are there any tax breaks to hiring your kids? What is the Augusta rule and how do we use it? What External Marketing is worth a try? What do we talk to our team about during our Quarterly meets? How do I figure out if my team isn't getting along? What are some tax strategies we can implement in our office? How long should videos be for marketing?
September 2022	How do I schedule my adjusting days? How do I handle associate salaries? Do you bonus associates? What are the systems in place for your CA bonuses and salaries? How and when do I start delegating? Is it okay to delegate the Consult? Finances? How do I know if I'm being in alignment with what is true for me? How do I actually learn to enjoy the process of my office?
August 2022	How to setup your office based on YOUR productivity and business style Why quarterly 1:1 reviews are crucial for team building & what to Cover with your team during these review How to talk to your team about their office goals How to implement a bonus system for your team How newsletters help with patient retention and how many to send per month. How to know if you're using a business model that is utilizing your strengths or if you're missing out by being half in/half out Working with your Spouse
July 2022	How to add/offer a new service (i.e. decompression, therapy, laser) that costs more for existing patients? How to adjust your plans with new services for new patients/reactivated patients? When hosting screenings, why are hunting shows and gun expos not ideal? Where are the best places to host screenings? What should I have or offer at screenings? How to build retention from Screenings? Verbiage to use for a Screening? As a new doc, how do I plan time off? What to do about established patients dropping off? What’s the most important part about office talks to encourage the highest show to the first appointments? What can help limit refunds and patient commitment? How often should we do an office talk? How do I promote it? Do Community Workshops Actually work? What topics should we cover? What are the High Performing Workshops that Deliver the Most New Patients
June 2022	How to avoid burnout How to fix burnout and come back from it with better strategies in place Systems and Visions and their relationship to Burnout How to know what to delegate Where to hire people for certain tasks How to afford delegating tasks Can I delegate X-Rays, Consultation and Finances How do you start teaching scripts and processes to your team? How to prioritize your commitments? How to defend your energy? How do you break up your day/week How to focus your energy throughout the week, including rest Opening and closing a talk Marketing your story
May 2022	What do I charge if I'm new in practice with my plans? What is the benefits of per visit rates/plans? What is the ideal commitment rate for double digit new patients? How many plan options should I offer? How do I implement auto debit in my practice? When should I use care credit vs. auto debit? How do I know when to raise my fees? Besides the adjustment, what else should I be charging for? How do I get more compliant patients? What/who do I need in my practice before hiring an associate?
March 2022	How do I know when I am ready for an Associate? What are the fastest ways to grow? I am struggling creating a team, what do i do? I can't keep anybody what am I doing wrong? I am not getting the new patients I used to what should I do? I have no family time what should I change? How do I train my team? How do I get my cash collections up? Best way to get an associate to communicate with patients to increase PVA?

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Dr. FJ is live once a month to answer your questions!

Next LIVE Q&A is:

Tuesday, September 17 @11am EST

Session

Questions Covered

March 2023

February 2023

January 2023

December 2022

November 2022

October 2022

September 2022

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