Duration 0 hr 29 min

How do I attract more new patients if I don’t take insurance and my first-visit fee is a few hundred dollars?
Should I charge full value for the first visit or offer a discount even if I think my care is worth more?
If I’m in a good insurance state, should I still stay out-of-network?
What’s the best strategy for handling patients who are “on the fence” about starting care?
How should I price and present care plans—especially for decompression or higher-fee services?
What if the patient can’t afford decompression or the full corrective plan?
How do I structure my schedule so more people can actually get in?
How do I talk about care plans and fees without pressure or discomfort?
What do I say when someone only wants insurance-covered care or minimal visits?
How do I handle patients who return years later and are shocked at the cost?
How can I avoid stress when people don’t commit to care?

"Be indifferent, be upfront, be comfortable, and you’ll be amazed at how many people follow you.” – Dr. FJ

Run a low-barrier new-patient special ($17 – $37 or $7 friends-and-family) to attract and convert new patients.
Be in-network with as many major insurance companies as possible; use non-covered services to maintain fair revenue.
Always give the adjustment on the first visit — even if they’re unsure — and don’t bill if they don’t return.
Stay open later (4 – 6 p.m. window) at least two nights per week to increase accessibility.
State the negative upfront in all financial and care-plan discussions (cost, time, frequency).
Present every option calmly and confidently — from full corrective care to insurance-only visits.
Never undercut yourself out of insecurity; hold your value while staying approachable.
Keep communication comfortable — no pressure, no guilt, total clarity.
Don’t overreact to each patient’s decision; focus on your consistency and energy daily.
Maintain confidence and comfort — the energy patients follow more than the words you say.

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