Duration
0 hr 10 min
JANUARY 2026 - AUDIO ONLY
LIVE Q&A SESSION - January 2026
- How should I structure a cash practice without using complicated systems or day plans?
- What should I do if I’m struggling with cash plans?
- Is it worth using systems like People’s in a cash practice?
- How do I communicate higher pricing to patients?
- How do I get my team aligned and excited around messaging?
- How should I market in a large, competitive city like Orange County?
- Should I niche down in my marketing?
- Should I focus on pediatrics, geriatrics, or a specialty?
- How important is specialty positioning moving forward?
- How will AI change how patients find chiropractors?
- How important are Google reviews going forward?
- What kind of content should I be creating?
- How can I create and distribute content efficiently?
- What tools should I be using to speed up content creation?
- How can I use AI to leverage my marketing?
- What non-negotiable commitments should I set in my practice?
- How do I build weekly clarity and accountability structures?
"Niche down, show up consistently, and let the results speak” DR. FJ
💪 Monthly Challenge: Niche, Clarity, Consistency
The challenge: For 30 days, commit to one clear specialty, one clear message, and one consistent action.
Rules (simple + doable):
Choose one niche or specialty you want to be known for.
Record 1 short video per week speaking only to that niche.
Post it everywhere (don’t overthink it).
Use the same core message all month.
Hold one weekly self-check: Did I show up? Yes or no.
Non-negotiable: Speed over perfection. Consistency over creativity.
Win condition: You finish the month clearer, more visible, and easier to find—by humans and AI.
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